Cofounded by two brothers, Rahim Diallo and Mohammed Diallo, the Ginjan Café serves up delicious crepes, premium coffees, juices, beer and wine, delicious teas, and more.
Missing a taste of home and seeing an opportunity in the African Diaspora market, the brothers began development of a ginger drink in late 2014. With just $200 — enough to buy ginger, pineapple, and lemons — Ginjan was born.
After some testing with friends and acquaintances, no time was wasted, and in 2015, the brothers debuted their version of the classic West African juice at a street fair in Harlem.
Soon after, Ginjan launched online, and in 2016, the brand launched in Whole Foods Markets in New York City after securing a distribution partnership with RainForest. And then FreshDirect, Union Market, Mom’s Organic & Amazon as well as premium organic grocers in the Northeast began stocking Ginjan on their shelves.
The same year, Ginjan won out over more than 30,000 entries from across the United States, taking the Grand Prize in the well-publicized FedEx Small Business Grant Contest. Their partnership with FedEx persists to this day.